International Tennis Federation (ITF) Partners with Stake as Official Betting Partner for Davis Cup and Billie Jean King Cup
The International Tennis Federation (ITF) has announced a major new partnership with globally recognized betting and gaming operator Stake. Under the terms of the agreement, Stake becomes the Official Betting Partner of the Davis Cup and the Official Betting Partner of the Billie Jean King Cup by Gainbridge.
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Stake joins ITF’s existing lineup of prominent partners for both tournaments, which includes Joma, Dunlop, Gainbridge, Microsoft, and Magellan.
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The partnership aims to deliver enhanced fan engagement and promotional activities surrounding these flagship tennis events.
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Stake’s Chief Marketing Officer, Akhil Sarin, expressed excitement about collaborating with ITF, highlighting tennis’s global appeal and promising “exciting initiatives across the tennis calendar.”
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ITF President David Haggerty emphasized the importance of the partnership, noting Stake’s strong reputation in major international sports events and their commitment to responsible business practices.
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Integrity remains a core priority for ITF. Stake underwent rigorous due diligence, supported by ITF’s data partner Sportradar, ensuring compliance with ITF’s betting sponsorship rules, developed alongside the International Tennis Integrity Agency.
